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A Screaming Good Time

The Legend at Pope Lick Haunted Attraction Brings Folklore to Life Writer  /  Christy Heitger-Ewing The thrill of chills was instilled in Michael Book when he was just four years old and his uncle introduced him to horror movies and haunted houses. Though he had the pants scared off him, Book grew to love Halloween and horror. He even got sent to the school counselor as a kindergartener for drawing pictures of Freddy Krueger and his bloody glove. Teachers soon realized, however, that there was nothing menacing going on — only a child who was already outlining his future career ...

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Business Spotlight: Eastpoint Audiology

October is National Audiology Awareness Month and National Protect Your Hearing Month, and Dr. Melanie Driscoll and Dr. Kristin Lenz at Eastpoint Audiology are ready to help you improve your hearing. Graduates of the University of Louisville School of Medicine, both audiologists operate their practice under the mission that better hearing leads to a better life. “No matter what we do in life, everything hinges around communication,” Dr. Driscoll says. “If we can’t hear or we have someone we’re trying to do something with and they can’t hear, then there is a disconnect. Until we can hear each other, we ...

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Halloween in Jeffersontown

Pumpkinfest Coming Up October 28 Writer  /  Beth Wilder, Director Jeffersontown Historical Museum Halloween – the spookiest night of the year, when little ghosts and goblins are known to parade door to door in search of tricks or treats. But did you know that Jeffersontown youngsters did not even begin “trick-or-treating” until 1938? It’s true. The Jeffersontown Historical Museum is in possession of a costume worn by Zita Kay Elder that year, which she recalled as being the first time in Jeffersontown’s history that children ever went door to door in search of candy. The costume Zita Kay wore was ...

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Swinging for the Fences

Jeffersontown Youth Baseball, Softball Teams Experience Record-Setting Success Writer  /  Shannon Siders Jeffersontown Youth Baseball and Softball teams experienced record-setting success this year, with three teams advancing to the World Series in their respective divisions. The Jeffersontown 10U Girls Softball team, led by manager Jeremy Flanders, went 7-0 in the Babe Ruth Little League World Series to be crowned the champions of their division. The squad was wildly dominant throughout their tournament run, outscoring their opponents 213-56 on their way to a 23-2 record across the Kentucky State Tournament, Ohio Valley Regional Tournament and the World Series. They recorded six ...

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Meet the Mayor

Mayor Bill Dieruf talks family, community and local government Writer / Shannon Siders When Bill Dieruf became Mayor of Jeffersontown in 2011, it came as a pleasant and beneficial surprise for the town in which he was born and raised. The Dieruf family has long been a fixture in Jeffersontown, both in business and community service. Dieruf first entered local government when he filled an empty seat on city council in 2001. Although his original intent was not to become mayor, he seized the opportunity when it came. “It was simply to be involved with the city, to give back,” ...

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Conserving Water: In the Kitchen

It is a good idea to conserve water around the house because it benefits the environment while reducing your water bills. If you’d like to start conserving water, a great place to start is in the kitchen. It can be as easy as using the refrigerator to cool water, washing food in a basin, or changing the way you wash your dishes. Details for each suggestion are listed below. 1. Cool Water in the Refrigerator Instead of letting the tap run each time you want a glass of water, keep a container of drinking water in the refrigerator. Because it ...

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Batter Up

J-Town Resident is Leading the Product Development for Louisville Slugger Writer  /  Shannon Siders Since producing the first Louisville Slugger bat in 1884, Hillerich & Bradsby Co. has continued to churn out hundreds of thousands of bats each year. Leading the way in product development for the iconic brand is Jeffersontown resident Matt Bynum. “We’re always looking into how we can differentiate ourselves from all the competitors out there,” Bynum says of H&B. “Because we have a relationship with Wilson now, we work with them to introduce new manufacturing methods, things nobody has really looked for in a wood bat.” ...

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Business Spotlight: Music Go Round

Music Go Round has been buying and selling instruments in Louisville for 21 years, including the last eight years at their location off Hurstbourne Parkway. Owner Doug Carlson didn’t have any professional experience in the music business before starting the Louisville franchise, but music was always his passion. “I used to manage steel plants up in Pennsylvania,” Carlson says. “We made wire, some of which is used for musical instruments like pianos, guitars, mandolins and banjos.” Carlson wound up in Shelbyville, Kentucky, 24 years ago to manage a small wire plant and had the opportunity to make a career change ...

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A Wild Life

Louisville International Film Festival Entrant Talks Taekwondo, Film Directing and Falcon Training Writer  /  Jon Shoulders Photographer  /  Brian Brosmer The term “Renaissance man” is probably an understatement when applied to Edwin Brochin. His past and current professional titles include martial arts instructor, charter boat captain, hunting and fishing guide, television producer and host and feature film director. An Evansville native, Brochin competed as a full-time taekwondo athlete from 1989 to 2003, with seven Indiana state championships and a medal from the 1997 U.S. championship tournament to his name. In 1993, he opened the doors to TKO Taekwondo, a self-defense ...

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iDrive Financial and Best Buy Motors

Located in the heart of Jeffersontown, iDrive Financial and Best Buy Motors are currently celebrating their 10-year anniversary. The sister companies focus on the sale and service of foreign cars but also work on domestic vehicles. Jeffersontown native Edgar Migirov and his partner Edgar Migirov worked together for years wholesaling cars before they decided to start their business in 2007. “As our customer database started growing, we decided we might as well open a dealership,” says Migirov, who was just 20 years old when they launched the business. The duo started out with just five cars on their lot, and ...

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