Writer / Kara Reibel
Listening to executive coach Susan Baroncini-Moe, CEO of Business in Blue Jeans, I find myself laughing at her interpretation of her “no-good very bad week”. It was humorous because there wasn’t anything actually “bad” about it. “Yes, I know, right?” jokes Baroncini-Moe.
Her speech was for Fail Fest, a recent symposium on the culture of failure in entrepreneurial business put on by Launch Fishers. Baroncini-Moe’s “My No-Good, Very Bad Week” was a funny play on a series of events that were not actually bad. However, someone could have spun the experiences in a negative way, which was her entire point. It’s all in the perspective.
Baroncini-Moe grew up in the Meridian-Kessler area and attended Purdue University, then the University of Iowa. She taught web design and development while in graduate school, then progressed into transitioning printed material to digital content early in the game. Her knowledge of programming and web design gives her street cred with her tech clients. When she segued into executive coaching, her strong tech background has provided a valuable foundation.
Baroncini-Moe is all about opportunity and adventure. Even meeting her husband, Leonardo Baroncini, online while he was living in England, they maintained a long distance relationship during their courtship until he moved here.
Her adventurous spirit pops up not only when it comes to her love life, when Susan turned 30, she decided to do something “big”. She set a goal and walked 100 miles for cancer research. A couple years ago, when she turned 40, she set out to break a Guinness book of World Records’ record for the longest uninterrupted live webcast. For 36 hours and 23 seconds, she provided 33 speakers with meaningful content to hundreds of thousands of people. She successfully set and holds this new world record.
As a result of her world record, Baroncini-Moe was invited to be a contestant on “Who Wants To Be a Millionaire?” She and her husband went to the show and had a blast, which is good, since she did not walk away a millionaire.
In 2013, Baroncini-Moe’s best-selling book, Business in Blue Jeans, was published. Her book is a written manual of what she shares her corporate clients. “It is a great book for those who want to start a business or already in business and I share the same homework that I give my corporate clients,” shares Baroncini-Moe.
Finding the name, Business In Blue Jeans, refreshing, clients are happy with the results that working with Baroncini-Moe cultivates. The consummate professional, Baroncini-Moe is more proper than perhaps her business name suggests.
So what is next on the horizon for Baroncini-Moe? She has eight years before she turns 50, plenty of time for scheming her next decennial event. While she is not yet disclosing that feat, Baroncini-Moe has big plans on the horizon. For the short term, Baroncini-Moe is holding a “Start Your Business in the New Year” class for the end of January. Planning has begun for a small conference for women entrepreneurs and businesswomen scheduled for the spring. For the projected future, Baroncini-Moe is in a “stay tuned” situation for her next “all-good, very awesome” adventure.
For the latest information on Susan Baroncini-Moe and Business in Blue Jeans, visit businessinbluejeans.com.
