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Nothing Bundt Cakes

New Cake Boutique Celebrates Grand Opening in Fishers

Writer / Suzanne Huntzinger
Photographer / Jamie Sangar

It’s guaranteed to satisfy your sweet tooth. Nothing Bundt Cakes puts a new spin on the same old cakes and cupcakes, and it just opened.

Right in the heart of Fishers’ retail district, adjacent to Five Guys and Target, the new Bundt cake boutique will wow you as soon as you walk through the door.

If you haven’t had the pleasure already of trying a sample from owners Curt and Lisa Roberts’ Fishers location, stop in and try a sample of a Bundt cake in one of their 10 mouth-watering flavors like chocolate chip, red velvet, lemon and white chocolate raspberry. Those four flavors happen to be the most popular, but I guarantee the other six flavors will be impossible to resist.

Marble, pecan praline, carrot, classic vanilla, cinnamon swirl, confetti and the four top sellers are all available in a 10-inch size, eight-inch, tiered Bundt, Bundtlet size and Bundtini size. A gluten-free version is available in chocolate chip in the Bundtlet size as well. The larger sized cakes come in a variety of themes. You can have your cake customized for a birthday, baby or bridal shower, holiday or any special occasion. Your Bundt cake comes decorated with flowers hand shaped from tissue and adorned with accessories customized for your occasion. But the cakes come frosted in one color — the color of Nothing Bundt Cake’s signature cream cheese frosting.

The Roberts family was hooked on the franchise when they stumbled upon it almost by accident. During a visit to Lisa’s hometown in West Virginia, a family member told the pair about the Bundt cake bakery, and the two dived in to research everything about becoming a franchisee. After a series of phone interviews and in-person interviews, Lisa and Curt only became more impressed.

“It’s just pure, simple, wholesome ingredients,” Curt says. “Flour, sugar, eggs, we bake it all here in store, so it’s fresh daily.”

The new venture was a bit scary at first, Lisa says, but both agree Nothing Bundt Cakes is a great fit.

“It’s perfect for us. I love the company culture and commitment to quality,” Curt says.

The corporate marketing team offered the Robertses two location choices — one at Hamilton Town Center and the other in the heart of Fishers.

“We chose this location because it’s right in the heart of where everyone comes to handle life’s everyday business,” Lisa says. “They’re in the area to go to Target, or the cleaners, lunch or a haircut. We’re visible and we’ve got convenient parking.”

Decorating their store was another part of the process. Though all Nothing Bundt Cakes stores are a similar boutique-style bakery, there were variables that needed to be considered as they made decisions for customizing their store.

“We got to choose from a selection of vendors which gift items to offer in the boutique. We also got to select from their paint schemes, window treatments and fixtures,” Lisa says.

The balance seems perfect for Curt, who says he and Lisa are a perfect team.

“I like the nuts and bolts part of the business and baking,” he says. “Lisa is more of the designer. You can see a little piece of her in the store.”

Lisa spent time before the store’s grand opening doing what she calls grass roots marketing. She visited schools and other places in the community sharing samples of their cake.

“My goal is to put cake in everyone’s mouths,” Lisa says.

Nothing Bundt Cakes Fishers celebrated its grand opening the weekend of October 19, complete with a ribbon cutting ceremony with the Chamber of Commerce present. Showing their true heart for community, the Robertses gave the first 50 guests in line coupons for one free Bundtlet (individual sized cake) every month for a year. They also donated 20 percent of their proceeds to Special Olympics.

Don’t miss out on your piece of Bundt cake. The bakery is open Monday through Friday 9 a.m. – 6:30 p.m., and Saturday 10 a.m. – 6 p.m. Stop in and get a single serving to go, or custom order your cake for a special occasion and have it ready in 15 minutes. Don’t forget to go on their website, Nothingbundtcakes.com, to register for their birthday club and get a free Bundtlet on your birthday. The bakery will be offering specialty flavors seasonally, and Pumpkin spice is their fall special, so check their Facebook page at facebook.com/nothingbundtcakes for new offerings.

About Suzanne Huntzinger

Suzanne Huntzinger has a journalism degree from IU and has lived in the Geist community for 18 years.

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