Writer / Tom Britt
July issues of the Towne Post Network magazines will be the first in Indiana to showcase the latest in Augmented Reality (“AR”). What has been popular with gamers for the past few years is now making its way into print marketing, adding an interactive layer to an otherwise 2-dimensional print publication.
How does it work?
- Download the Layar app to your mobile device.
- Scan a page with the AR logo on it.
- Watch the page come to life!
How will I know which pages are interactive?
Augmented pages will have the AR logo in the bottom corner. By scanning them with the Layar Augmented Reality app, the page will become interactive showing you a video, web links, photos or even shopping buttons.
Why the Layar app?
We have been testing this application for more than two years and found it to be the most dependable and scalable app for AR. What will be a game changer is the release of Apple’s IOS 10.0 this fall, which will include AR for the first time.
Why Augmented Reality?
Magazines show up once a month, we need to be relevant every day of the month. To do this, our team utilizes social media, direct mail campaigns, video production and now augmented reality to create engaging content and local marketing programs that really work. While AR is still in its infancy with print, we look at it as another tool in our toolbox to help our local advertisers capture measurable results.
If you’d like more information on how the Towne Post Network and our 135,000 plus monthly magazines can benefit your company, please give me a call or email. Better yet, scan our Table of Contents on page 5.
Tom Britt, Publisher