Perfect Twist Pretzels Offers Memorable Tastes
Photographer / Jubilee Edgell
Sometimes there is nothing better than sinking your teeth into a warm, delicious pretzel.
Making pretzels memorable takes time and patience. Just ask Brandon Esh, owner of Perfect Twist Pretzels on East Market Street in Nappanee. Esh has gone out of his way to give his customers a pretzel to remember, and his commitment to excellence has been rewarded with faithful fans.
“We first opened September 9, 2018, but I had started working on this shop idea in March of that year,” Esh says. “I was working in an RV factory from 4 a.m. to noon, and gradually getting plans together to open a pretzel shop even though I didn’t have a name. It wasn’t until my sister started her (job) training in Lancaster, Pennsylvania, that she accidentally came up with the name Perfect Twist Pretzels.”
Esh isn’t afraid of working hard to meet his goals.
“I had worked for my uncle at Weaver Furniture Barn for a few months before I started at a factory when I was 15 years old,” Esh says. “I think that’s what ultimately motivated me to begin plans for a business at 19 years old.”
Esh notes that he has big goals.
“I haven’t found my secret to success yet, but my plan is to bring forth the best quality products available,” Esh says.
Customers already have their favorites.
“With nothing masking the flavor of our freshly baked dough, our original pretzel is definitely the customer favorite, but the sausage and cheese pretzel and the chicken bacon ranch pockets are pretty heavy hitters as well,” Esh says. “My favorite item is the cinnamon and sugar pretzel bites because when they are fresh they seem to melt in your mouth.”
The soft pretzels and pretzel bites have been very popular.
“We have four different flavors of soft pretzels, and all soft pretzel flavors are available as pretzel bites,” Esh says. “We also have four different pretzel pockets including chicken bacon ranch, pepperoni pizza, sausage and cheese, and ham and cheese. The pretzel pockets are meats and cheeses wrapped in soft pretzel dough.”
Esh has received a lot of compliments.
“Our recipe is unique in itself,” Esh says. “We feel we have the perfect amount of sweetness so that you taste it, but it still tastes like a soft pretzel.”
Esh says he loves Nappanee.
“There’s a reason everyone wants to live in Nappanee, he says. “It’s small enough to be cozy but large enough to keep a tourist busy for a long weekend. We have a lot of one-of-a-kind little shops like ours that really complete the setting for a perfect hometown.”
Esh also values the family atmosphere.
“One thing I have learned is that nobody makes it on their own, and I couldn’t have made it that first month without my family,” Esh says. “They continue to help me in ways I don’t always appreciate as much as I should. I appreciate this opportunity God has given me and my family to become contributors to Nappanee’s success.”
Perfect Twist Pretzels is located at 401 East Market Street in Nappanee. Call 574-248-1715 or visit perfecttwistpretzels.com for more info.