Living Edge Boutique Moves to New Location
Writer / Heather Chastain
Two eager, smiling faces greeted me as I entered Living Edge Boutique’s new location. Mother daughter duo, and boutique co-owners, Jill Choate and Jamye Shelley are enjoying boutique-life and their new prominent storefront.
“We started off small,” Jamye says. “We began as an online shop in May 2016, then opened a store on 36 for six months and kind of tested the waters. It helped give us the confidence in ourselves to move to this location.”
Even though both women are busy with other full-time projects, Jill is a bookkeeper for another local businessman, and Jayme is still a part-time nurse and getting her master’s degree, they are excited to be in business for themselves.
“Boutique clothing is super cute, but it’s pricey,” Jamye says. “We wanted to carry affordable boutique clothing. Everyone should be able to dress cute. We wanted to cater to the average woman.”
The boutique carries sizes small to 3X. In fact, half of the boutique is dedicated to plus size clothing.
“We sell quite a bit because most boutiques don’t carry a large quantity of these sizes,” Jamye adds.
Living Edge also carries shoes, accessories and home goods.
“We are a small business supporting other small business,” Jill says.
They carry Unplug Soy Candles made in Fishers, B. Erin Designs out of Speedway, Sew Hoosier handcrafted home décor made in Franklin and Nina’s Nest jewelry made in Avon.
You can also catch Living Edge Boutique around town hosting popup shops. They will be at the Hendricks County Fair this summer in the commercial building.
Living Edge Boutique is now located at 8183 E. U.S. Highway 36, in the same complex as Floors to Your Home. They are open Tuesday-Friday 11 a.m. – 6 p.m. and Saturday 10 a.m. – 5 p.m. You can also check out their online shop at livingedge.us.