Girly Chic Boutique Adds Haute Wheels
Writer / Kara Reibel
A clothing boutique in Broad Ripple has added a second location that has a unique feature; the additional shop is on wheels. Owner Kelly Wooten Riley bought the Girly Chic Boutique three years ago with the intent to enhance its exposure by opening a mobile boutique.
“We converted a post office truck into our mobile boutique, and it has been quite fun!” Riley says. The fashion truck enables the boutique to come to clients for private parties or special events. Girly Chic Boutique hosts private and charity events from its Broad Ripple store frequently, and Haute Wheels, as the truck is known, allows the literal mobility.
Complete with a dressing room, the interior of Haute Wheels mirrors the store, down to the flooring. The interior design is complementary to the boutique.
Haute Wheels participates in the First Friday food truck festivals downtown at the Old National Center, which hosted the last one of the season on Friday, Oct. 3. There are about seven other fashion trucks around the city, so the trend is catching on. “Attending events such as First Friday is a fun experience for us,” Riley says. “Having them all in one spot has a market feel to it.”
Opened in 2003, Girly Chic has slowly evolved its brands and wares. “We carry a lot of higher end brands with a focus on quality pieces at a good price point,” Riley says. And indeed, most of the store is priced less than $100. The selection has expanded from women’s apparel to including baby and little girl clothing, teen and gift items. The accessories and fragrances have become quite popular as well. Ambre Blends is a best-selling item. The jewelry selection is also impressive with Riley sharing that she buys from the same suppliers for Anthropology and J.Crew.
Girly Chic offers free styling for its frequent customers. This personal attention makes shopping for items easier for upcoming seasonal trends.
Riley grew up in Indianapolis, is a Cathedral grad and currently resides in Carmel. She bought the store when she had her daughter to be able to spend more time with her, making a career change from her corporate position. Girly Chic is Riley’s outlet for her love of shopping. She loves fashion and has fun with the store and the mobile boutique.
Girly Chic moved to its current location in 2007 between the Bungalow and the Monon Coffee shop. The area is evolving with the addition of a juice bar down the street, as well as a Runner’s Forum, which took over the corner space that was formerly Chelsea’s.
Shoptiques, an exclusive online resource for showcasing the best places to shop in the world, has highlighted Girly Chic Boutique as a favorite stop for the world shopper. No airline ticket needed to enjoy the online store.