Business Spotlight: Shephard’s Painting
Writer / Christy Heitger-Ewing
Joe Shephard, owner of Shephard’s Painting, took an active role in the family-owned house painting business eight years ago. Though for years it served as an exclusively exterior home painting company, so many of his clients’ structures required some form of home repair prior to painting that he decided to expand the business to include renovation work (shephardsgchomesolutions.com).
The company replaces all aspects of trim, siding, soffit and paneling, but they also offer a window replacement alternative that saves thousands in comparison to replacement. (Refer to their website for other areas of expertise.)
“Basically, we’re your one-stop-shop since we are exterior specialists capable of all aspects of repair or replacement when it comes to your home’s exterior,” Shephard says.
To ensure that his team could attend to every issue they encountered, Shephard hired master tradesmen, each specializing in a particular vocation.
“A painter can’t do wood replacement in the same way a carpenter can’t do paint,” Shephard says. “So, the carpenters and painters are two different crews.”
What separates Shephard’s Painting from other contracting companies is that they don’t collect a dime until the entire job is done to 100 percent customer satisfaction.
“Oftentimes you don’t know a contractor and the contractor doesn’t know you, which can make a project feel risky,” Shephard says. “But by not asking for any money down, that’s our promise to homeowners that they’re in good hands.”
Customers, the majority of whom reside on the northeast side of town, appreciate the attention to detail Shephard and his team take with each project.
“We hold their hand through the process, clearly communicating how it will go and what it will cost,” Shephard says.
It all starts with a free assessment. From there, Shephard talks finances with the potential client, regularly offering special deals to keep his prices competitive. For instance, during the 2017 season, he’s extending a 25 percent discount on a full exterior package, which includes wood replacement and paint. In addition, customers may utilize a 15 months-same-as-cash financing plan.
At the start of each job, the company power washes the house to assess the condition of the wood. This is a method proven to give a clear visual on what wood is rotted and what is not.
The company, which doesn’t practice high-pressure sales tactics, sends bids out via e-mail to give the homeowner time to assess the quote at their leisure. The e-mail includes the bid, their warranty, a PowerPoint visual breakdown on what is standard procedure per project, as well as individualized scope breakdown backed with photos of the issue needing repaired or replaced.
The company uses top-of-the-line products and follows manufacturer specifications with their applications. They also include a five-year workmanship warranty, so if customers have any issues regarding the completed work, they’ll fix it at no charge for that five-year period.
“All of our exterior products are backed by a lifetime manufacture warranty, including the caulk where we caulk every crack on the exterior of all paintable substrates other than those meant for a weeping purpose,” Shephard says. “When the job is complete, there isn’t a single crack on any of the treated substrates, leaving the house 100 percent weatherproof.”