Deer Creek Brewery Aims to Reach Restaurants, Bars and Liquor Stores
If you want to know more about brewing, Jeff Eaton is the man to talk to.
Eaton co-owns the new Deer Creek Brewery at 17661 Cumberland Rd. in Noblesville with his new business partner, Eric Smith. He also owns Barley Island at 639 Connor St. in Noblesville with his wife Linda.
“I came up with the idea of opening Deer Creek Brewery and featuring whiskey barrels in our bar area after visiting distilleries in Kentucky,” Eaton said. “It really appealed to me, and I know it will have the same appeal for other people.”
Eaton views Deer Creek Brewery as a sister company for Barley Island.
“We have had a very successful, 16-year run at Barley Island, but it is really seen as a restaurant,” Eaton said. “We created Deer Creek Brewery to get our brews in more diverse locations, such as restaurants, bars, liquor stores and other locations.”
Barley Island was first launched in December 1999.
“Barley Island has had a great year, and we are really hoping for the same with Deer Creek Brewery,” Eaton said during a tour of his facility. “We will be doing a lot of canning, bottling and distribution of kegs at Deer Creek. We will also be having the beers canned by mobile canning companies. We are very excited about this. A lot of our customers have already been asking about it.”
The four-pack bottles will be available in August.
Eaton noted that Deer Creek Brewery’s name is an homage to the former Deer Creek Music Center, which is now called Klipsh Music Center.
“At Barley Island, we renamed one of our porters as Deer Creek Porter,” he said. “It was a big hit, so I wanted to do something else with the name again.”
Eaton, who used to work at Roche Diagnostics in the Global Marketing and Hospital Glucose business, said the tasting room at Deer Creek Brewery was opened on Nov. 25, 2015, the day before Thanksgiving. The grand opening was May 21, 2016.
“The grand opening will be family friendly and will be a benefit for the Hamilton County Humane Society,” Eaton noted.
Deer Creek Brewery, a 13,185-square foot facility, features several drinks with clever names, including year-round drinks such as RyeFly Rye IPA, Deerfly IPA and Cork County Red Cream. There are blends with names such as Shakedown County, Deer County and Shady Shakedown.
“We have been able to triple our brewing capacity, and we will be able to have a 20-barrel brewing system,” Eaton stated. “We also have a large bottling and packaging production line.”
Deer Creek Brewery is open Thursdays from 2-8 p.m., Fridays 2-9 p.m., Saturdays 12-9 p.m. and Sundays 12-8 p.m.
Deer Creek serves pizza, hot pockets and Jalapeno cheese pretzels. They also take orders for food to be delivered by El Palenque Mexican restaurant.
“We offer very minimal food here, but we are not competing with the restaurants, which helps us get our products into their restaurants,” Eaton said.
Brewery tours are also offered, and a shuttle service is provided by The Brewline to take concert goers to select Klipsh Music Center events.
“We receive a lot of business from people just driving by, seeing the sign and stopping in,” Eaton said. “We have had a nice mix of new people we have just met and are also loyal customers from Barley Island.”