Orangetheory Fitness: The New Way to get Fit in Carmel
In early April, the first Orangetheory Fitness studio will open at 2438 East 146th St, in Carmel. This revolutionary new fitness concept was launched in Fort Lauderdale, Florida in 2010 and has rapidly spread across the country. Currently, there are more than 170 Orangetheory Fitness studios in the United States and Canada with hundreds more under development. The brand is also expanding into Australia, Great Britain and Columbia.
Area developers and owners, Carolyn and Shaun McDonald relocated to Indianapolis from Florida to develop the Indiana market for Orangetheory Fitness. As is the case with many OTF franchisees, they started as members and fell in love with the workout. Their passion for the product led to inquiries into business opportunities. After considering a franchise in Florida, the McDonald’s decided to return to Indiana for the opportunity to develop a larger region and be closer to family. Shaun and Carolyn bring an extensive business background to this new venture. Both worked in the local television industry in sales and executive level management respectively. Ten years ago they lived in Carmel when Shaun managed a television station in Indianapolis.
The physiological theory behind the Orangetheory workout is known as “Excess Post Exercise Oxygen Consumption” or EPOC. The scientific concept behind EPOC is that by maintaining 84 percent or higher of your maximum heart rate for a period of 12-20 minutes within a one hour session, your body produces an afterburn effect or an increased metabolic rate for 24-36 hours post workout.
Every 60-minute Orangetheory Fitness class delivers a high-energy workout broken into intervals of cardiovascular and strength training using a variety of equipment including treadmills, water rowers, TRX suspension straps and free weights. Each participant wears a heart rate monitor, and the percentage a member’s maximum heart rate and training zone is projected, in real time, on large monitors during the session. This invaluable tool not only motivates members, but also serves as a tool for instructors to gauge levels of intensity. Each session is led by a qualified trainer, who ensures you are pushing yourself, while safely guiding you through the class, in a motivating and fun group environment.
Even though the grand opening is slated for April, you can sign up now as a Founding Member and enjoy a 15-20 percent discount off retail rates. There are no long-term contracts required.
If you’re looking for an effective and challenging group environment to get back into shape after this long winter, call or stop by the Orangetheory Fitness pre-sales office and find out why this is the Best 1-Hour Workout in the Country!
2438 E. 146th St.
Carmel, IN 46033