The Right Fit
The Shop Owner Talks Success of New Carmel Location
Photographer: Ryan Woodall
Since 2015, The Shop has been offering Indianapolis residents with fashionable Indiana-centric attire. Now, the retail company has opened up a new location at Clay Terrace in Carmel, providing Carmel residents with another locally driven store to buy clothes at.
Located at 14395 Clay Terrace Blvd. Ste. 160 in Carmel, The Shop’s new location will continue with what the store’s original location established, offering up a variety of hand-printed sports and culture apparel. From vintage Pacers shirts to custom Hoosier-themed headwear, The Shop has no shortage of stylish attire, and it’s all affordably priced as well.
According to The Shop co-owner Brian Kelly, the store’s initial Broad Ripple location started out of necessity.
“I had been buying vintage-inspired sports shirts from companies outside of Indiana and wondered why our state didn’t have something like it [The Shop],” he says. “I am a graphic designer by trade, so it made sense to try and make it happen. I started a company called Hayes & Taylor, and we started offering shirts back in 2011 online.
“As we grew, I met Alex Janeczek who had his own company called TheBrickShirtHouse where he had his own line of apparel and screen printed himself. I contracted him to print all of our merchandise for H&T, and then we eventually decided to team up and form one brand, which became The Shop. We opened our first retail location in Broad Ripple in May of 2015.”
When The Shop first started, Kelly says their offerings were pretty “bare bones.”
Since then, The Shop has added all kinds of other custom products including fleece, glassware, hats, koozies, magnets, stickers, tote bags, aprons and more. And of course, all of these products are designed with the utmost care.
“We take pride in both the story of each design and how the product looks and feels,” Kelly says. “We don’t want to be the brand that only slaps logos on shirts and calls it a day. We try to really research a story or a moment in time and bring it to life on a shirt.”
After initially being approached about a holiday pop-up at Clay Terrace, The Shop owners inquired about opening up a permanent store location at the mall instead. About seven months later, their wish was granted as The Shop’s Clay Terrace location opened in September 2017.
“We had been wanting to expand to the north side of Indy for a while so that we could make the travel for some of our customers easier,” Kelly says. “The spot at Clay Terrace was right in the middle of everything, so it really made sense for us.”
Those who have visited The Shop’s Broad Ripple location can expect a little bit of a different atmosphere at the Clay Terrace store.
“Our Carmel store looks a lot less rustic than our Broad Ripple location,” Kelly says. Regardless, The Shop’s Carmel location still offers all the same products.
“We have put more of an emphasis on women’s and kids styles at that location also,” Kelly adds. “And of course, we have a lot of Carmel High School designs there as well.”
The Shop’s Carmel store is located at 14395 Clay Terrace Blvd. Ste. 160. You can also visit them online at TheShopIndy.com and give them a call at 317-669-2559.