THE ART OF ROOF WARZ
Gladiator Roofing and Restoration Is On a Mission For Homeowners
Writer / Kaylie Pickett
The Art of Roof Warz, isn’t just a fancy tagline but a mantra that Dustin Rees, a lifelong Center Grove resident, wears on his sleeve. Literally, a Roof Warz logo goes everywhere with him and his team at Gladiator Roofing and Restoration. Rees is the President and CEO of Gladiator Roofing and Restoration and is on a mission to do things differently.
Rees lives in Bargersville, with his loving family including 12-year-old son Mason and two-year-old daughter Mila.
“We settled in Bargersville because my family is here and I love this area,” Rees says. “There is not a better place to live anywhere around Indianapolis than right here. Center Grove has a great school system, people are warm and welcoming, and the area has everything you could possibly want while raising a family.”
This same Hoosier hospitality is why Rees started Gladiator Roofing and Restoration.
“Our community really cares about trust and commitment — that aligns perfectly with why Gladiator Roofing and Restoration wants to be an integral part of our community,” he adds.
“What I’ve done is I’ve built a dream team with more than 100 years of combined industry experience,” he says. “Everyone here is the best at what they do. As a team, we’re arguably the best in the business.”
But things are far from business as usual. In the midst of the ongoing COVID-19 pandemic, Indiana saw its first hailstorm of the year on March 28, then another on April 8. For Rees, these two large storms within one week of each other meant it was time for his company to hit the ground running.
“People need us, especially now,” Rees says. “During this time of year, we’re out here every day, seven days a week, going to bat for homeowners.”
Given the circumstances, he’s had to make a few adjustments to keep his customers safe and protect his team from exposure.
“No-contact roof inspections, basically, we don’t even have to have contact with the homeowner,” Rees says. “We can inspect the roof, take pictures, take videos, email them and meet with their insurance adjuster on their behalf. Once the claim is approved, homeowners can just go straight to our website and pick their shingle covers from there.”
“I can’t even get out of these neighborhoods because people were just hit with hail and they need us to look at their homes,” Rees says. “We’re getting flagged down because everyone is home. I’ll go into neighborhoods to look at one house, and the next thing you know, everyone’s out in their front yards saying, ‘Look at ours, look at ours!’ And I do, I tell them, ‘You got it, I’ll be right there.’”
At a time when many states are questioning whether to restrict general contract work and some others have already declared it nonessential, Rees begs to differ. Luckily for him, Indiana State Legislatures and the Department of Homeland Security are on his side.
“We’re out here because we’re essential,” he says. “Once a roof starts leaking, that home is compromised. We’re here to make sure people are taken care of, to help them get what they deserve out of their insurers. So we’re out here for the economy, too — we’ve got to keep the money circulating. And who’s got all the money?” Rees asks, laughing. “Insurance companies.” He’s half-joking, of course. But he isn’t wrong either.
In all fairness, filing an insurance claim is the easy part, it’s getting approved that takes skill. For instance, plenty of roofers are all too eager for customers to file a claim but then won’t show up to meet their adjuster and see it through, which is a real problem for homeowners. Whether that claim is approved or not, it counts. That’s right, even if there was never any damage at all there may as well have been — at least according to their insurance premium. And this is precisely the kind of thing that gets Rees going.
For his customers, Rees pulls out all the stops. Take, for example, most roofing companies charge extra for securities like ice and water shields, synthetic felt, drip edge and gutter apron. Meanwhile, at Gladiator, everything gets installed on every roof whether the insurance companies agree to pay for it or not.
“It would be nice if every insurance company paid for this stuff. But if they won’t, oh well.” Rees says, throwing his hands up in the air. “It’s worth it to guarantee our customers won’t have to call us back in two years.
“If there’s a good, better, best, we put on the best and we put it on the front end of every job,” he adds. “We’re the professionals, they’re the homeowners, and it’s our responsibility to help them give their home what we know is going to last.”
“They know us,” says Rees about his vendors. “They’ve been working with us for years, and they know what I and everyone on my team are capable of. They know we treat everyone fairly, that we’re out to do right by everyone — the people we work with and our customers.”
And so far, his business model is working.
“I’d been ready for a long time to go out on my own, be independent,” Rees says. “Me and everyone on this team, we are driven by our customers’ complete satisfaction of a job well done using the best products available today.”
Essentially, for anyone who’s in the business of prioritizing money over people, Rees has a list with their name on it. It isn’t a short list either, and that’s okay with him.
“War is long,” he says, adding with a grin, “and this is “#RoofWarz.”
For more information about Gladiator Roofing and Restoration, visit them online at gladiatorroofs.com or give them a call at 317-360-ROOF (7663).