Built to Last
Fishers Do-it Center Remains Customer-focused & Community Driven 30 Years Later
Writer: Suzanne Huntzinger
Photography provided by Josh Brown & Fishers Do-It Center
You’re knee-deep in the middle of a home improvement project and you run out of nails. Driving 10 or 15 minutes to the nearest big box hardware store probably doesn’t sound too appealing. Thank goodness for your neighborhood Fishers Do-it Center.
Since 1989, Bert Cook, Gray Tweedy and their staff have been helping Fishers neighbors with do-it-yourself projects of all types and sizes. In the beginning, just Bert and Jack Tweedy, were holding down the fort. Jack’s son, Gray, left his banking job and joined the fun just a few months later.
Bert and Jack were connected via Do it Best. Jack was the owner of the family lumber yard business in Knightstown and Carthage, looking to open a hardware store. Bert was hoping to pursue his dream of opening his own hardware store. Do it Best was looking for the perfect opportunity to open a prototype store in Fishers. When the Do it Best District Manager connected the two, Tweedy and Cook turned Fishers Do-it Center into an amazing partnership for each other and Fishers. The pair met for breakfast and forged the deal that marked the start of a perfect partnership that lasted all the way until just prior to Jack’s passing.
“We agreed to it with a handshake, as you would with family,” says Cook, co-owner of Fishers Do-it Center.
When Tweedy and Cook opened the store, Fishers’ population was just under 6,000. Just as Fishers grew, the Do-it Center grew with it.
“Sunblest had just been started. We watched it grow around us,” Cook says. “Most of the growth started in the western part of Fishers, and we were ushering in growth to the eastern part of Fishers. It really blossomed, and now Fishers has more than 90 thousand residents.”
After almost 30 years, Fishers Do-it Center is still doing business with the same philosophy. “We’re here to help people solve problems,” Cook says. “We want to give you the best service we can give and treat you like we’d want to be treated.”
Tweedy’s sister, Kim Young, is also a co-owner of the store and has been a crucial part of the team since the beginning.
That philosophy includes personalized customer service, which has always been Fishers Do-it Center’s drill to fastening a loyal customer base.
“Retail trends change every day and every week. We’ve learned to adapt,” Cook says. “Big chain stores all sell the same stuff. People can get it anywhere. But we’ve adapted to the competition by giving the same great service, offering great products at a fair price.”
To the staff at Fishers Do-it Center, great customer service doesn’t mean just being friendly and efficient. The real foundation, Cook says, is in the relationships.
“We’re just local people helping out our friends and neighbors,” he says. “We get to know these people. We talk about their projects. Sure, the same people come back to us because they like us. But, mostly, they ask our advice because we’ve been in their same spot. We’ve done the projects they’re doing and lived through those challenges.”
Tweedy adds, “Helping our neighbors is my favorite part of being here. Getting to know them, building relationships and problem-solving for their projects is what we do.”
Cook loves helping people so much, he travels to Nicaragua every year on a mission helping people improve their houses, schools and more. “I want to help them any way I can,” he says.
Problem-solving and relationship building starts with great staff, many of whom have been with Bert and Gray since the beginning.
“They’re great people, like Lindy Miller who runs the paint department, among other things. She’s done a lot of painting jobs, so she knows what our customers need,” Cook says.
“She’s pretty much the renaissance woman, the queen of paint, plumbing, electrical and more,” Tweedy adds.
Experts just like Lindy manage the garden center, which will be buzzing soon. Bob and Nancy Curry joined the crew nearly three years ago, and they’re making great things happen for your yard.
“Nancy selects all the right plants, going out of her way to pick just the right thing,” Cook says. “If the plant isn’t large enough, pretty enough or has spots on it, she’ll send it back. Her care and attention to detail have made a big impact on our business.”
As if the best staff, friendliest service and the best selection weren’t enough, they’ve got a rental center for weekend warrior projects like tilling or pressure washing. The Fishers Do-it Center also has a repair room where you can bring items in for small repairs like a screen door. “We’ve also fixed windows and built a table for someone’s garage,” Cook says.
Stop in today to the Fishers Do-it Center at 11881 Lakeside Dr., Fishers, for help on your next project. You can visit them online at fishersdoit.com.