Orange Theory Fitness
In early June, Orangetheory Fitness will open its third studio in the Indianapolis area at 116th and Olio Road in Fishers. This revolutionary fitness concept was launched in Fort Lauderdale, Florida, in 2010 and has rapidly spread across the country.
Currently, there are over 360 Orangetheory Fitness studios in the United States and Canada with hundreds more under development. The brand is also expanding into 10 countries globally, including Australia, England, Colombia, Mexico, Israel and Spain.
Area developers and owners Carolyn and Shaun McDonald relocated to Indianapolis from Florida to develop the Indiana market for Orangetheory Fitness. As is the case with many Orangetheory Fitness franchisees, they started as members and fell in love with the workout.
Their passion for the product led to inquiries into business opportunities. After considering a franchise in Florida, the McDonalds decided to return to Indiana for the opportunity to develop a larger region and be closer to family. Shaun and Carolyn bring an extensive business background to this new venture. The Carmel studio exploded onto the fitness scene in April 2015 and now offers 64 classes per week! The Ironworks studio, which opened a month ago, is on the same path! Fishers-Geist is next!
The physiological theory behind the Orangetheory workout is known as “Excess Post Exercise Oxygen Consumption” or EPOC. The scientific concept behind EPOC is that by maintaining 84 percent or higher of your maximum heart rate for a period of 12-20 minutes within a one hour session, your body produces an afterburn effect or an increased metabolic rate for 24-36 hours post-workout.
Every 60-minute Orangetheory Fitness class delivers a high-energy workout broken into intervals of cardiovascular and strength training using a variety of equipment including treadmills, water rowers, TRX suspension straps and free weights. Each participant wears a heart rate monitor, and the percentage that a member’s maximum heart rate and training zone is projected, in real time, on large monitors during the session.
This invaluable tool not only motivates members, but also serves as a tool for instructors to gauge levels of intensity. Each session is led by a qualified trainer who ensures you are pushing yourself while safely guiding you through the class in a motivating and fun group environment.
Even though the Fishers studio grand opening is slated for June, you can sign up now as a Founding Member and enjoy a 15-20 percent discount off retail rates. There are no long-term contracts required, and you’ll be invited to attend free preview classes before they open.
If you’re looking for an effective and challenging group environment to get back into shape and get ready for summer, call or stop by the Orangetheory Fitness Fishers pre-sales office and find out why this is the Best 1-Hour Workout in the Country!