Business Spotlight: Geist Jewelers
When It Matters: Geist Jewelers
Writer / Kara Kavensky
Photographer / Amy Unger
Geist Jewelers has been family-owned and operated since 2005. Owner Mark Hackett and designer Cheri Hackett-Chappell, continue to provide exceptional service to their clients.
With decades of experience in the jewelry business, Mark has created a unique experience for his customers, offering an impressive array of services.
“We can virtually do anything here,” shares Mark. And by “virtually” he is accurately stating the truth. Using the latest technology, clients are able to design their own pieces. From engagement rings to repurposing family heirlooms, there are endless design possibilities from which to explore.
“We have many clients who have jewelry that they wish to keep, yet want to freshen up with a new twist,” shares Cheri, who is Mark’s sister. “It’s fun to play with the design options, whether that is following with something traditional or unique. Our clients get to play and explore.”
Wedding rings and engagement sets are easily customized through their online CAD system. With prototypes on hand and the computer on the counter, clients can vary the shape, size, and customize in any way they desire. A model of the final design is created, then further adjustment can be made, resulting in the perfect ring for that lucky person. The process takes 4-6 weeks. There is also the ability to customize bracelets, pendants and earrings, as the choices are infinite.
“You don’t have to select a piece from the case, but those may inspire,” says Cheri. “Some clients have their own stones, so we can customize pieces to fit around what they have. Some wish to repurpose pieces into something new while honoring the integrity of the piece.”
Geist Jewelers opened as a result of a wanting to service the area where they live with quality customer care and specialized services. From hand-crafted fine jewelry, estate pieces, repair, appraisals, watches, and more, the team at Geist Jewelers is able to help.
“We have a variety of price points, are local, and available, and after 11 years, we are quite comfortable in our location,” shares Mark.
A new line for Geist Jewelers is QALO rubberized rings. This line was created for hardworking hands, which is what Indy Car driver Graham Rahal wears one when he is driving around. Literally.
Inside their cases, customers will find the latest contemporary metals, such as cobalt, titanium, and tungsten. Traditional gold, white gold and platinum are available, too.
“We offer a variety of price points, fashion pieces, designer pieces,” says Cheri. “Our collection of Estate Jewelry is popular as well.”
“Custom jewelry doesn’t have to be expensive,” says Mark. “It will be a little bit more but it makes sense to explore it for that special gift for someone you love. Regardless of what our customers are looking for, we pride ourselves in having a great selection of jewelry for when it matters.”