Greenfield-based start-up launching local mattress program May 10
Writer / Josh Brown Are you looking for a new mattress? If you order from Comfort Option, you may get a surprise visit from IndyCar driver, Conor Daly, who could show up to your front door to deliver your new mattress.
Photographer / Brian Brosmer
Comfort Option has developed a unique mattress concept that’s exclusively for local Indiana residents. The brand officially launches May 10 and will be offering a full line of engineered sleep products including pillows and a high quality, breathable foam mattress with customizable layers for individual preference. The Greenfield-based company emphasizes their expertise and knowledge of the product, a focus on personal service, and the importance of being a local brand manufactured in central Indiana.
“People have millions of options for mattresses, but we believe we are positioned to really serve the community in a way larger retailers can’t,” says Chief Marketing Officer Nathan Elliott. “Our vision statement is Serving Local Communities with Sustainable Comfort. Everything is made locally in Greenfield and we deliver exclusively to Indianapolis and its surrounding counties. That gives us the ability to be very focused on service and customer satisfaction.”
May is not only a big month for Comfort Option but for Indianapolis as well, with the Indy 500 right around the corner. With that in mind, Comfort Option has partnered with local IndyCar driver, Conor Daly, for the launch of the new brand. The company will be a sponsor on Daly’s helmet in the upcoming race and the two will also partner together for local events.
“As a company, we’ve been huge Indy 500 fans for years, but for this launch it seems like a perfect fit,” Elliott says. “Conor is a great individual and ambassador for Indiana. To have a partnership with him can really deepen our reach into the community. We’re excited to support him and cheer him on in May.”
Daly, a Noblesville native, will join Comfort Option for a day to make some of the company’s first deliveries. The IndyCar driver relishes opportunities to support local Indianapolis businesses.
“It will be fun to deliver some mattresses, talk to people, and help out in general,” Daly says. “Either way, to spread the message of Comfort Option and how much they care about this city and this state is really cool. I love everything about Indiana. It has always been my hometown.”
For more information or to preorder your new mattress, visit ComfortOption.com.
