Greenwood E-Tailer Eyes Untapped Market in Prescription Glasses

Writer & Photographer / Rick Ramirez

When it comes to picking out eyewear, most usually think of going to the eye doctor and trying one a few pairs. But one company is changing the way people will buy their eyewear.

The fast-growing Greenwood company One Click Ventures just launched a prescription eyewear brand named Felix+Iris. The owners, Randy and Angie Stocklin, already have successful websites selling sunglasses. Now they and other investors are betting that convenience and low cost will lure prescription eyewear customers to their new e-commerce site.

“Felix is Latin for happy and Iris of course is part of the eye. So it stands for happy eyes,” said Angie Stocklin, at the product line’s launch party in Downtown Indianapolis in October. “This is a $20 billion market but so far only about 3 percent is online,” said Randy Stocklin.

The company touts a savings of up to half when buying from their site as opposed to visiting a prescription eyewear store. Prices range from $119-$299, with more than one hundred types of frames named after communities in Indiana.

Fitting is the biggest hurdle. However, the Felix+Iris brand steers customers to a “Fit Kit,” where the online user answers several questions about the look, feel and size of what they want. Then the site renders several options based on those answers. Shipping is free, including returns if they don’t fit or the customer isn’t happy with them.

You can find their collection on three websites:
FelixandIris.com
Readers.com
Sunglasswarehouse.com

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