Lights, Camera, Action
Greenwood High School Alum Lands Internship With Pat McAfee
Writer / Michelle Kaufman
Photographer / Brian Brosmer
Liam Pineiro is taking his passion for making videos and energetic personality to a national audience this summer while also being the CEO of a new video production company.
Pineiro started his YouTube channel in 2015 and got 30 subscribers within a couple of months. After taking a break, he began getting around 1,000 subscribers per month in 2016 and currently has more than 10,000, including some from New Zealand.
Pineiro records parts of most of his videos in front of a floor-to-ceiling corkboard in his bedroom. The board is filled with a collection of things that he’s found interesting over the years. His fans would frequently ask him what the board was, and he would explain it.
“After I kept addressing the corkboard, I was like, you know what would be really cool is if you guys sent interesting things that you found in your everyday life and sent them to a PO box,” Pineiro says. “It would kind of have pieces from every corner of the world up on the board because people from all over the world can watch the video on YouTube. In about two months, the entire wall filled up, and I had to build a completely different wall that’s pretty much full too now. It’s been really cool to have the viewers interact with me and get the pieces from their lives.”
Pineiro says his subscribers have become a second family who congratulate him on his accomplishments and send messages of support when hard times happen. He has met some of his subscribers, which he says is the “best thing ever.”
“It’s so much fun to talk to them and see how they react. I’m usually equally as excited to meet them,” he says. “I don’t consider myself famous by any means. [People will] ask for [an autograph or selfie] and I’ll say ‘as long as I can have yours, too.’ If people take a selfie with me, I’ll take a selfie with them. If I sign an autograph for them, I’ll make them sign an autograph and give it to me, and I keep all that stuff and put it on my corkboard.”
Pineiro works for IUPUI as a videographer and, after some encouragement from his boss, family and friends, he started a production company, Dos Bros Productions with his brother Noel, who is a marketing strategist as well as a videographer.
“I decided I was just gonna go for it,” Pineiro says. “We already have a handful of clients lined up and several events to film. If people need an idea that’s gonna stand out from every other commercial or every other ad, I can help them come up with that unique idea, and that’s why I think that background of being a YouTuber helps out a lot because that’s something I’ve had to do for years is think of things that are outside the box.”
Retired Colts punter Pat McAfee started Barstool Heartland this year and hosted a Twitter competition for internships with the company. About 20 of Pineiro’s Twitter followers tagged him in McAfee’s call-out post, and Pineiro made a submission video that he wrote, shot, edited and submitted all within one day.
“The next day, I shared it on Twitter, and not 10 minutes later, I get a notification saying, ‘Pat McAfee liked your post’ and then a minute after that, ‘Pat McAfee followed you’ and then a minute after that ‘Pat McAfee sent you a direct message,’” Pineiro says. “It said, ‘love your hustle, cuz. Will send you the face-to-face interview details when we finalize a location.’ I ran around the neighborhood, I was calling everybody.”
Pineiro interviewed Pat McAfee during the audition process and will spend June and July as an on-air personality for Barstool.
In addition to his media work, Pineiro is also a junior media arts and science major at IUPUI. He doesn’t get much sleep, spending the day producing content and staying up late when his house is quiet to edit a video or script the next one.
“I try to use whatever resources or opportunities that I have in the present to help me in the future,” he says. “Anything that I can use as a stepping stone, I will gladly milk all the opportunities I can for as long as I can in order to help me grow as an entertainer and as someone who enjoys making people laugh and bringing joy into their life. I’ve always wanted to entertain people and, for me, doing that through video suits me the best.”