Sport Clips: Providing the Ultimate MVP Experience
Writer / Janelle Morrison
The northwest side is now home to one of nine Sport Clips Haircuts locations, operated by multi-unit store owner, Ray Dorulla.
Dorulla and his 10 team members opened their Zionsville/Whitestown location on May 22 this year. His other locations are scattered throughout central Indiana and the outlier areas, including their most recent opening in Terre Haute.
Sport Clips’ guy-smart stylists specialize in hair care for men and boys and stay up-to-date on industry trends. They offer a fresh take on barbershop amenities and services like the “MVP Experience” that includes a precision haircut, massaging shampoo, hot steamed towel treatment, and neck and shoulder massage. Dorulla and his team members pride themselves on the high-level customer experience that they provide to their clients. “For my team and me, it is about what goes on inside of these four walls and the people,” Dorulla said. “For that reason, our training program is very comprehensive. Our stylists have to go through rigorous training before they are allowed on the cutting floor.
“Our General Manager Julie Washington carries the load and ensures that we are following our operating standard, the ‘Five Point Play’. It starts with the greeting and then goes into the consultation or ‘huddle.’ From there, we go to the haircut or ‘main event,’ and then to the shampoo area or ‘showers’ area, where the client’s treatment concludes,” said Dorulla. “The guys enjoy coming in after a long day at work and getting a seven-pressure-point relaxing shampoo, hot steamed towel service and a great cut. Within 20-25 minutes, they are on their way and feel refreshed.”
“It’s about more than just the haircut; it’s about the whole experience,” Washington said. “We want our clients to feel like they are on a mini-vacation for the short time that they are here. They can come to see us in between, haircuts, too. We offer free neck trims, as well as the ‘All-Star’ treatment that includes all of the relaxing services you’ll find in the MVP Experience, minus the haircut.”
Washington has been with Sport Clips a little over six years and has recently been promoted to general manager. She attributes the success of all nine locations to hiring skilled team members and staying focused on the positive things that are happening in the stores.
“I try to bring the fun into our stores and encourage people to do their best,” Washington emphasized. “People respond better to positive reinforcement and encouragement. We are all about rising our talent to the top.”
“We really don’t put a lot of emphasis on what our competitors are doing or how they are doing it,” Dorulla said. “They are all good companies that have their own concepts, but we choose to stay focused on what we do best. If we do the best that we can within our system, have the ‘heart of a champion’, and do what’s right for our people, then we’re going to get the best professionals. With the best professionals, we’re able to provide the best customer service.”
Stop in and try out one or more of the haircut services offered at Sport Clips, located west of downtown Zionsville in front of Meijer. Learn more about Sport Clips at SportClips.com