Business Spotlight: River City Flooring
The experts at River City Flooring pride themselves on understanding what consumers want and aren’t afraid to do what it takes to meet those demands.
Owner Chris Brumley opened the company in 1997, after 12 years on the road as a traveling salesman for a local wholesale carpet provider. He wanted more time at home to spend with his growing family but wanted to continue in the flooring industry where he had honed more than a decade of experience.
At first, River City Flooring catered to developers and new home construction. By 2007 when the recession hit, Brumley and his team pivoted to a retail business, opening up to the public for the first time.
“People were fixing up what they had during the time because nobody was buying or selling homes,” Brumley says. “And we’ve just kept growing since.”
To keep up with the recent surge of DIY projects, River City Flooring now offers wholesale prices to customers who want to handle the install part of the process themselves.
“We are understanding the change in the consumer when a lot of other stores in the industry are not,” Brumley adds.
Customers who prefer the install be handled by River City Flooring’s knowledgeable team can still receive the full-service treatment typical of many flooring providers with additional top-notch touches like free Bona floor cleaner for life.
A little over a year ago, River City Flooring also added Roomvo technology to its website, allowing potential customers to upload a photo of the space they wish to remodel using their phone or tablet, to see what certain flooring options would look like in their space. They also offer a home shopping service where customers can give a description of what they’re looking for, and get samples brought straight to their door.
“The website technology is at least a starting point for customers to begin to see what flooring may work best for their own home,” Brumley says. “They can view the options from the comfort of their home and set up an appointment online when they’re ready.”
The River City Flooring showroom, conveniently located at 2201 Plantside Drive in the Bluegrass Industrial Park, has an area of 3’x3’ samples to help customers envision the bigger picture of what different flooring options look like when actually installed. Brumley and his team saw a move toward wider panels and installed the samples to make the decision-making process easier and worry-free for customers.
“My staff and I live, eat and sleep flooring, so we know what is going to look great,” Brumley says. “Our job is to convey looks to customers so they can be confident in their decision.”
River City Flooring offers a wide array of options for any home, including carpeting, hardwood flooring and even waterproof vinyl plank flooring that has vastly improved in look since the early models debuted. They offer 35 different colors IN STOCK of the waterproof flooring, which works great for homes with large dogs or kids to protect against spills and tough wear due to its resilient construction and scratch-resistant qualities. It is great for the Weekend Warrior or Do-It-Yourselfer.
With the pre-finished option, floors can be installed and walked on the same day, drastically cutting down on the amount of time homeowners are displaced for the work to be completed.
Customers can also have their existing floors refinished or stained to spruce up the look of their room without a complete remodel. River City Flooring offers an eco-friendly dust-free sanding option to revitalize old wood floors that need to be brought back to life.
River City Flooring recently participated in Homearama for the 7th year in a row, this time installing the floors in a beautiful home by Simax Homes. Whatever your needs are, River City Flooring is up on the latest trends and has access to the newest products to complete the home flooring renovation of your dreams.
“We’re locally owned, and all of our employees are experts in flooring,” Brumley says. “We work closely with our customers because we know that this is a big decision for them.”
Averaging between 70-80 jobs a month, Brumley says their work has covered nearly every area of Louisville. Having been around for more than 20 years, they have also done repeat jobs at houses that have changed ownership over the years.
The River City Flooring team also takes the opportunity to give back to the community that has helped them be so successful. This fall, they are donating flooring to an Operation Victory house that will be given to a homeless veteran.
For more information, or to schedule your free estimate, visit RiverCityFlooring.com, call 502-261-8233, or visit the River City Flooring showroom, open from 9 am to 5 pm Monday through Friday, and 10 am to 3 pm Saturday, with after-hours appointments available by request.
River City Flooring is located at 2201 Plantside Dr. in Louisville. For more information, visit them online at rivercityflooring.com or give them a call at 502-261-8233.