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Sweet M’s Boutique Opens In Carmel

Writer / Heather Chastain

Sweet M’s Boutique is now open in Carmel.

“It’s really exciting. It all came together perfectly, and we decided to jump on it,” says owner Stacy Maxwell. “So far, the response has been amazing!”

The new boutique is located at 146th Street and U.S. 31 in the Cool Creek Commons strip center. This new location comes on the heels of their two Plainfield locations, Sweet M’s and Sweet M’s Boutique Too. Sweet M’s Boutique Too opened last month and is designed to cater specifically to sizes 14-24.

“It’s our biggest customer request to carry more of these sizes and the feedback so far has been great,” Maxwell says.

Stacy noted that Sweet M’s will always carry sizes small to 3X in the two Sweet M’s Boutique stores and online.

When the Maxwells decided to open a boutique, they had their daughters in mind. The owners have three daughters (ages 20, 17 and 14) and two young sons.

“We really believe in dressing with modesty,” Ryan says. “You can dress nice and be modest and be proud.”

Stacy echoed his sentiment. “We wanted to provide fashionable, modest, reasonably priced clothing,” she adds.

Stacy says they also believe in giving back to the community. They also carry two brands with philanthropic missions. Good Work(s) key necklaces donate 25 percent of their net profits to charitable organizations. They also sell a brand called byTavi. The brand is made by women in Cambodia who are victims or vulnerable to human trafficking. The program teaches them to sew and allows them to make a living and support their families.


Sweet M’s also believes in having exceptional customer service and the Maxwell say they truly believe in the SMB Team across all three locations.

If you’d like a more personal shopping experience, you can book an after-hours party for your friends. In additional to clothing, you can find accessories, shoes and darling little outfits for young girls in their Little M’s section. They carry sizes 5/6 to 13/14.

“This is a dream come true for me,” Stacy says. “Having my own store is something I’ve always wanted to do.

The “M” in Sweet M’s represents the Maxwell family’s last name.

The stores are open Monday through Saturday 10 a.m. to 6 p.m. To learn more about Sweet M’s Boutiques visit them online at sweetmsboutique.com.

About Heather Chastain

Heather Chastain is an Emmy award-winning journalist and author of the children's book "Caroline Girls." Learn more at CarolineGirls.com.

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